Emel Temucin

Title: CEO & Co Founder Company: LeadNeuro

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Emel Temuçin is an Ankara University graduate from the Political Science Faculty.
Starting her business career at Akbank in 2000, Temuçin carried on with Oyak Bank and Yapı Kredi. After her role in Yapı Kredi Chain of Distribution as a Self Service Channel Director, she took a different route as a Director of Business Development and Foreign Markets in OBSS informatics firm and gained a different sector experience.
In her 16 years of professional career life, she has achieved many accomplishments and has grabbed a slice of history in different categories such as; retail banking, multi-channel management and digital channels. She established new teams in banking, built new business lines. She developed products and applications which are award-winning in ATM and Kiosk banking via digital channels.
She managed the alternative distribution channel line of the Multi-Channel Program of the bank. She generated new ideas and projects for the distribution channel of the bank and their branches to increase the productivity and effective cost management, applied them with her team and observed the successful results.
In the direction of creating a new innovative profession in Yapı Kredi Bank, she managed the first steps of UniCredit ‘’Idea Generation’’ process in Turkey. She built teams in order to give life to innovative ideas and project and took the lead.
She took the benefit from the UniCredit Executive Development Programme where she took part as a member and gained results in education/training/developing. She gave several seminars and activities in national and foreign countries about the success stories of the foundations she represented.
She supported her works on neuroscience and neuromarketing which started in 2010 with a master program in Hamburg Media School.
With the experiences she gained from the 16 years of her working life, she did studies on the effective usage of neuroscience on working life.
She investigated successful models all around the world. She fictionalized perfecting the business results by the use of the perfections of neuroscience. To share the provided benefits she founded LeadNeuro.
While offering counselling service, giving education and research services on neuromarketing, Emel Temuçin still maintains to offer to counsel on digital channels.

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