We get great feedback from our events, simply click on a logo to read the testimonial.

Kemi Aina

Kemi Aina, Wema Bank Plc

I had a wonderful time and experience at CEW-J’burg and gained insight into CE Management from different organisational perspectives.

Adam Connolly


I really enjoyed the day. I loved Clare, Laura, Geoff, Nigel and Royston’s presentations – really engaging, relevant and inspiring. I took away some great learnings from them. TFG were quick to respond, personalised communications, delivered on promises i.e. slides available next day.

Alan Woollam

Xperience Associates

As always, the whole event was well managed and covers the CX spectrum, much better than other conferences.

Andrew Harris

Laithwaites Wine

Fantastic event, very well organised and hosted. The speakers were brilliant and very thought provoking.

Annabel Dixon

Head of Resourcing and Talent

It was a brilliant event - there were certainly some speakers who resonated more for me - in terms of directly linking the employee experience to the customer experience - but all of it really was fantastic brain food.

Ayesha Mia

Thomson Reuters

The event has been a really gripping one, very dynamic speakers...something I would definitely recommend to anyone who was in the industry.

Brian Brougham-Cook

Bytes Technology Group

The quality of the Keynote speakers was amazing, great insights and a priveledge to meet them. It was awesome that they spent to entire day with us and shared their success with us all. Awesome content and a great event all in all.

Bronwynn Tippett

Tracker Connect

Fantastic workshop. Inspiring speaker with great insight as to how customer experience management should be delivered within a corporate. We have worked with The Focus Group on multiple occasions as part of our programme to create the leading customer focussed organisation in our market. The work was a fundamental part in helping us to think differently and to deliver a fundamental part of our vision.

Bryan Milton


I enjoyed the speakers who applied their personal experience and principles of creating a customer centric roadmap to their presentations.

Carolyn Delehanty

Customer Experience Development Manager | E.on

Some very good and relevant speakers, much inspiration was taken from the event.

Cindy Nankoo

Standard Bank

My role in Customer Experience is very new to both me and my organization and what I learnt at the workshop is extremely beneficial and useful, especially the emphasis placed on getting a Successful Customer Outcome. The techniques that I learnt has not only taught me how to identify impacts and causes of failure but also, how to prioritize incidences in my processes that needs to be either drastically improved or immediately removed. Taking the emotion and articulating it into a process, very skilful technique.
This workshop has challenged the way I think, and taught me to think innovatively, essentially to reframe my boundaries, and I think that’s important to stay ahead of the game.

The level of after sales support (if I can call it that) has been phenomenal! I appreciate the effort and time that they took to ensure that I understand the concepts and techniques that they taught, they have really exceeded my expectations!

Colin Thomas

H20 Car Valeting Centres

This is now my 2nd time attending the CEW London event, if you take your business (and yourself) seriously, invest in the time and go along to the next one, it's one of the friendliest 'conferences' I've been to (I attend quite a few!) lots of notes and direct action taken since attending.

Conrad Simpson


I have had the pleasure of working with Maggie Wheeler and the Focus Group team over 8 years now, mainly on the their customer focused events. During this time I have seen CEW grow from being one annual event to a series of events around the globe. Maggie has real belief, passion and dedication which translates into The Focus Group events being very productive and successful for all involved. I've no doubt that I'll be working with The Focus Group in the future.

Craig Lee

Emirates Group

I have had the privilege of working with Maggie and the Focus Group over the past 7 years as a speaker, delegate and industry specialist. The CEW conference (now presented on three continents) is an accolade to Maggie’s incredible connections, pulse on the rapidly evolving customer space and a dedicated passion to link, share and inform. Few conferences are organised as professionally, with as much attention to detail and personalisation as those directed by Maggie and her team.

Dan Weston

Esker Ltd

Good service, was there to welcome us and present throughout the event.

Daniel Arroyo


It was an excellent event – many of the insights and contacts we got and made in those two days are making a solid impact in the way we are working in marketing innovation at AstraZeneca

Dave Carroll

United Breaks Guitars

I was invited by Maggie to be a keynote presenter at the ECEW conference in London in the summer of 2012. Having presented at several conferences as a speaker, I was immediately impressed by her hands on ability to manage a first class event with content that attracted a large and highly respected audience. Maggie is personable, present and a pleasure to deal with. Attending her events is a wise decision for business leaders.

David Minolee

Woolworths South Africa

I thought the event was informative...there were awesome presenters, the speakers were fantastic.

Dean Van Leeuwen

Tomorrow Today

I've worked with Maggie on several occasions as keynote presenter and always enjoyed working with her. She friendly and approachable and wants the best for her clients and suppliers. She is a true professional and her events are of the highest quality. What has impressed me most about Maggie is she genuinely wants to make a difference to people's lives with her events and this is evident in the passion she displays. Maggie is a great person to work with and I'd highly recommend her and The Focus Group to anyone wanting to run or attend a great event.

Derek Allison


Excellent roster of speakers that enabled a different perspective on customer experience from many different industries. Essential for evolving my own customer experience strategy and thinking.

Derek Williams

The WOW Awards!

What a Fantastic event - I thought that this year’s CEW was your best yet. Great speakers, great content, great networking. We loved it!

Don Hales

Awards International

I found CEW-Birmingham to be excellent.

Fiona Temple

Open Contact

The CEW event I attended in Birmingham was excellent. The speakers were truly inspiring with a good balance across a number of sectors/topics. The whole event was well managed and the venue was very good.

Fraz Chishti

Noor Bank

I learned a great deal during the two day session and will be interested to find out more.

Guy Stephens


Maggie is extremely dedicated to making European Customer Experience World conferences the best they can be. I have been fortunate to work with her on two of them. Maggie's strengths are that she is not only open to new ideas in order to ensure the best results possible, but she is an incredibly genuine person. I look forward to continuing to work with her in the future to help build up ECEW.

Hassan Yousuf Al-Saai

Barwa Bank

Thank you so much for this excellent workshop, I really appreciated your instruction and support. I would definitely like to meet soon again for further training.

Helena Jones


The conference was exciting with the messaging spot on, sometimes these ideas seem so obvious but requires a creative mind to trigger the essence of the objective.
I was utterly impressed by the professionalism, in the organisation and the admirable execution of the event. Thank you for the generous sponsorship and affording me the opportunity to participate in this exciting event.
My gratitude for your hospitality, friendliness and kindness, all of which made the experience extra special.
From the bottom of my heart, thank you, much appreciated.

Herman Jansen van Rensburg


Thanks for a great conference

Ian Golding


Maggie Wheeler is responsible for arranging the best customer experience conference in the UK over the last couple of years! Her expertise at arranging world class venues is impressive, but her ability to convince the most admired and informed customer experience experts from around the globe to present is the real key to the success of their events (such as ECEW and WCCF). If you work in the world of customer experience, and want to either attend an event, or have someone pull something together for you, Maggie and the Focus Group are the very best.

James Bell


I would certainly book another event. It was well run and the quality of the speakers and content was of the best I have seen at a conference where often times you hear the same old things. Not the case here. Fresh and provoking, thoughtful and inspiring. Love it.

James Waite


AboutMatch would highly recommend CEW events to professionals working in the field of customer experience. As a partner for the events, we’ve found the speakers at these sessions enlightening, demonstrating real-life examples of exceptional customer service, inspiring other organisations to think about how they can improve. CEW Birmingham provided some interesting take-aways, including the concept of providing ‘celebrity service’ to every customer, as well as the idea that every individual in an organisation should think about CX in their roles! It’s great to attend a conference where you come away inspired!

Jan Richards

Dublin Airport

These were two of the best training days I have ever been to….we were allowed to challenge, question, deep dive and also to make the understanding and take outs relevant to our businesses. I am definitely armed to be able to use the learning in my organisation.

Jenna Coetzee

Discovery Holdings

What a beneficial conference! I have taken so much away from each and every speaker. Thank you thank you thank you!

Jenny Mullins


What I really enjoyed about the event was the breadth of topics covered that were so relevant, spanning different industries and skillsets. There was a common thread carefully linking each speaker which resulted in very stimulating conversation from start to finish. The tempo and order of speakers kept you alert and ‘in the room’ where at similar events you would have started to switch off! Great day, and I’ve taken plenty away to action!

Jenny Wewege


It was an excellent conference.

Joanna Williams


Thank you for a top day. I got loads from it and lovely to meet you.

Joel Kadalie


The session was well presented. The food was great and the set up of the conference was professional.

Judith Spencer


I found the event of value and the presentations were of high quality.

Junaid Syed

Bank Muscat

A phenomenal workshop! Thank you so much.

Kamohelo Potloane

Rand Water

Thank you for such a wonderful customer experience event. The speakers were great, the food was awesome, Jeremy Maggs was an excellent host, the organisation/logistics were great. I certainly had a great customer experience, I can’t wait for the next event.

Karen Chalmers

Sky UK

I enjoyed the session and the take away’s for me were centred around the sheer volume of knowledge the speaker had about the Customer Experience sector. I learned a lot about other organisations and what they are doing well, not so well.
I also enjoyed the freedom to ask anything, and to hear from some of the other delegates what they are focusing on. The speaker was engaging, enthusiastic and extremely passionate about making a difference in our sector of Customer Experience - please thank him again for me.

Kelly Honzek

Arbuthnot Latham

Very thought provoking and interesting. First client experience event I have been to, has already given me lots of ideas and the motivation to take them back to the office and implement.

Kevin von Berg


Thank you for the opportunity to present at CEW Johannesburg.  I was also enriched by the presentations I listened to, which definitely added value. The strongest theme for me, and a definite value added take away, is that the transactional service excellence/service quality that we have been striving after for years, are now a “given”. The customer of the future is here today and is demanding far more than basic transactions – they want a relationship and they want their service providers to be adding something to their lives. All powered by the steroids of social media and connectivity.

Kulsum Salie

Allan Gray

I left with valuable insights to implement in our own business...we're still speaking about the conference, which in itself, is a sign that it had an impact.

Laurette Inglis

Mr Price Group

It was an excellent conference with a wide diversity of attendees and presenters representing a wide cross section of CE, the ability to choose which speaker/topic to attend within each session was a great idea and an excellent way to allow each attendee to customize the conference to their own situation. I left with a very good idea of what opportunities there are to enhance CE within my own company.  I will definitely be back for the next CEW conference.

Laurine Sellmann

ECN (Electronic Communications Network)

Thank you again for the lovely conference, we look forward to putting all the ideas into action.

Lee Osborn


A truly great event! Really recommend any Customer Experience / Service professionals attend this event – great speakers, great insight and some very thought-provoking discussion.

Leonie Stanley

Connection Telecom

The CEW conference in CPT was amazing! Great content, fabulous speakers and so applicable to our challenges and environment. Loved it!

Liga Fisere


CEW was inspiring and insightful. I enjoyed that speakers combined theory with practice, by showing their own case study’s and the path they went through to build CX - Walk the Talk

Linda Roos

Petousis Family Hotel Group

The conference for me has been incredibly insightful, we are taking away a great deal of questions.

Lyonel Soekoe

AA South Africa

All in all a good event - well done and I'll see you next year.

Marc Touche


Great insights, and great presenters.

Marc Touche

Finchoice (Pty) Ltd

In my view the CEW event was well positioned for fintech companies looking at future growth from both a marketing and operations perspective. I found the event
very insightful and adding great value at strategic and tactical levels.

Marina Barker


We all thoroughly enjoyed the course, our brains were expanded somewhat! We certainly learned some great tools & techniques to use and gained inspiration to review our processes for the good of the customer. I know Anna found great value from a Marketing perspective as well, the speaker had a wonderful breadth & depth of knowledge. A fantastic couple of days.

Mark Batchelor

Markman OTW

A very worthwhile day with some great speakers and good quality content shared. The insights ranged across the technologies, integration, organisational structures and infrastructure, as well as the interaction with customers, and how people will engage with brands and technologies in the future. There was much food for thought, especially as the presentations stimulated questions and discussions shared in a very convivial and intimate atmosphere. A very rewarding day.

Melanie Botes

Woolworths Financial Services

ICEW has really set the new standard for conferences on Customer Experience in South Africa.

Michael Wu PhD

Lithium Technologies

I was a speaker at the ECEW 2011 event that Maggie organized. The event was spectacular! Not only is this a conference about customer experience, it is a true experience about what good customer experience really meant.

The information content was excellent. It strike a good balance between the more theoretical academic researches as well as practical examples from industry practitioners. Besides the speakers, the audience is also very engaged and passionate about the subject. There were great questions and discussion that makes the conference very interactive and lively. So, not only did I had a blast speaking at ECEW, I also learned a lot.

Mike Wittenstein


Maggie is extremely dedicated to quality content, a great attendee experience, and to anticipating the market's needs. She fastidiously plans the details, the speakers, the interactions, and makes each event better than the one before. She has earned the respect and support of her sponsors, attendees, and speakers by helping them all get more of what they want at the same time. Two thumbs up!

Moira Clark

Henley Business School

I have had the pleasure of working with TFG, led by Maggie Wheeler, for several years and have spoken at many of the Customer Experience World (CEW) conferences. I have always been most impressed with the quality of the speakers they attract and the content of the presentations, together with the excellence of the general organisation of the events.

Monika Roode


Well organized, extremely friendly and accommodating representatives. Amazing content and speakers, totally relevant to current trends.

Monika Roode


Amazing content and speakers, totally relevant to current trends. Well organized, extremely friendly and accommodating representatives. Amazing content and speakers, totally relevant to current trends.

Monique Kotze


I would like to say what an excellent conference it was in every way! It was very interesting with great speakers, innovative and well delivered. It was very well organised, great venue and great food. Thank you so much!’.

Nadine Dyer


It was an enjoyable, thought provoking and very inspirational event. The speakers spoke in detail and passion about the journeys they undertook to get their CX to where it was. The tools and key take-aways they shared were all tangible and I will be incorporating some into our CX strategy.

Naomi Lawrence

Met Office

I just wanted to say thank you again for delivering a brilliant course this week. I really enjoyed it. It was great to be a in room with like-minded people and as you quite rightly say, the sepakers enthusiasm for the subject definitely rubbed off on all of us. I have returned to my desk feeling inspired, excited, confident and most importantly I now have some techniques I can put into place immediately.

Nicola Pollitt


Excellent conference the past 2 days. I’m raving to everyone I speak to … Loved the Lego, Asda and John Lewis presentations and have made some very valuable contacts for the future! Thankyou to Maggie for organising it all; very professional staff

Nigel Martin

Axios Systems

Maggie is a pleasure to work with, profesional and passionate at delivering an excellent product. Her events stand out as marrying the leading consultants and true innovators in customer experience to an international and senior audience.

Paula Brazier

Foster Denovo

I wanted to say a very big Thank You for the first Annual Digital Leadership Conference. I found it extremely insightful and realised that our Company is further into the digital world than I originally thought. Jeremy was an extremely good Chair and Dr Nicola Millard and Ian Jindal, the highlights of my day. Such exceptional speakers and their subjects were enthralling. I learnt an awful lot over the day and met some amazing people. I will look at future events, as well as recommend to others.

Rebecca Hartley

Virgin Media

I thought the event was fantastic, high quality, competent presentations from a diverse range of speakers. This certainly gave me food for thought!

Ricky Harris

CICMA Global

Thank you again for an amazing Customer Experience.

Rosica Scheid

Design Deutsche Telekom AG

It was very engaging, motivating, full speed training. To be honest much better than expected! The speaker was great, we managed to prolong the discussions till the late evening and end up with a full understanding & knowledge of the topics.
I can surely recommend it to everyone that is new in the CX topics and to those that would like to bring the CX to the next level.
Very well invested time & money.

Royston Guest

Pti Worldwide

Pti Worldwide and myself have worked with Maggie Wheeler and the Focus Group on a number of projects. Maggie is an individual who definitely 'walks the talk'. With strong values and a high level of integrity she always delivers a first class product and event. I look forward to continuing our partnership in the future.

Ryan Cheyne

Pets at Home

The event was well organized with lots of networking, and I got some good feedback. There was a good mix of speakers and I particularly enjoyed the presentations from first direct and easyJet.

Sandra Darier


Fantastic! See you next year. I really enjoyed the conference. The speakers were excellent and really gave me focus for our strategy going forward. I believe that the conference has had a positive influence on our strategy.

Shamon Raytal


Great show yesterday, quality of speakers and subject matters was superb!
I think you've nailed an area that I've not seen many talking about in terms of leadership and transformation like that.

Shouneez Baghas


This year the speakers have been better, the content's been better, the research presented has been better...it's been an awesome event!

Sinenhlanhla Allie

Telkom Retail

I really enjoyed CEW 2014. It was a great use of time. Thank you so much for all the effort of the Focus Group team to making it a reality.

Solly Mbindela


The Conference was great! Lots of insights on customer experience management and made some valuable contacts as well!

Stefan Osthaus


I have attended several CEW events in different roles over the years and found they all have an important thing in common: The quality of CEW conferences is outstanding. From a meaningful agenda with top notch speakers all the way to every aspect of the on-site experience - the Focus Group shows time and again that they are CX inside and out. Focus Group's specialization in the CX ecosystem creates events with a lasting community effect that deliver benefit for delegates far beyond the conference itself.

Sue Pedley

Dignity PLC

As a manager of a BSI Kitemark customer service award-winning client service centre for a funeral business, I was sceptical as to what more there would be to learn about delivering exceptional service. Well I can honestly say the range of topics covered at CEW London was certainly extensive and thought-provoking, giving me ideas to take back that could energise my team to think differently about what they do every day in what is a very emotive and sensitive time of people’s lives. Thank you to Focus Group and all the speakers for a fascinating and energising 2 days.

Thavan Pillay


Awesome Conference - great insights that I can take back to the business and use in a constructive manner!

Tobias Mills

Manpower Group

The speaker list is impressive; heavy weight, credible and a genuine privilege to hear their insights…a thoroughly worthwhile event to see and hear what my customers are thinking so ever improve our value proposition.

Tsholo Tiro

Engen Petroleum Limited

I was very impressed with most of the talks presented by the different companies. I learned a lot and found myself wishing that my colleagues had been there to share the experience. I will definitely be using a lot of the pocket size pieces of insights.

Tsholofelo Gaechose

Discovery Insurance

The session was very interactive and the experience was more personal, felt that the speakers and organizers connected personally with the audience.

Venessa Chetty

JDG Financial Services – A Division of JD Group

I truly found the event of great value. I was totally inspired by the work that you do and the impact that TFG Ltd is having on SA business. I got to engage with like minded thought leaders and share the platform with experienced and passionate customer experience advocates. It could not have gotten better than that. Please continue with the awesome work that you are doing.

Wayne Smith

British Gas

Really enjoyed the CEW-Birmingham event, very good speakers and particularly enjoyed Sainsbury’s.

Xolani Ngidi


The workshop was very beneficial for me as the speaker even highlighted the most important steps for Customer Experience Management which I'm in the process of implementing. In addition to that, we even came up with a strategy of how enhance and make our customer experience much better and also ensure that the organization has profit gain. It was a fantastic workshop and I will be attending again.

Xolani Ngidi


I attended the workshop in June, which was extremely interesting and beneficial as the workshop focuses primarily on Customer Experience Management.  This helps us identify the “Moment of Truths, break points and decision rule” regarding Customer Journey Mapping.

Xolani Ngidi


As we all know, that Customer Service and Experience is key in our nature of business, this workshop will certainly add value on how to implement and manage our system, processes and people, therefore providing great customer experience to our customers.

Zane Green

Direct Axis

Every single speaker has brought great energy to the session and left me with really useful questions and insights.

Zine Torlage


The conference was very insightful and it has changed the way I look at an organisation.