Balancing Customer Experience And Tech: Do You Have Too Much Technology In Your Workplace?

By Daniel Newman

Is it possible to have too much technology in your workplace? Experts say yes. Though it’s easy to be mesmerized by the next big digital opportunity in today’s market, chances are good many of us are adopting far more tech than we need—and wasting a lot of time and resources in the process. Today, the most agile businesses are working on finding the tech balance—adopting only the technology that will keep their company running strong. Below are some questions to help you determine whether your tech is in proper alignment.

Does your technology support your business goals? Every IT purchase you make—from your computers to your cloud to your IoT sensors—needs to align with the overall goals of your business. Though it’s fun think about virtual reality (VR), blockchain, and other sexy tech advancements, chances are good your company may not have a strategic use for them—at least not yet. Before you succumb to shiny object syndrome, ask yourself: what is this technology helping me do for my customers? For my employees? For my bottom line? Finding the tech balance and avoiding too much technology means being strategically selective. If you don’t have good answers to those questions—show that technology to the virtual door.

To read the full article: https://www.forbes.com/sites/danielnewman/2018/09/30/balancing-customer-experience-and-tech-do-you-have-too-much-technology-in-your-workplace/#3042ad212063

Author: Daniel Newman - Exploring all things Digital TransformationDaniel is Principal analyst of Futurum Research and CEO of Broadsuite Media Group.



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